A Day of Professional Development for Designers & Marketers March 25, 2010 ***Online registration closes at 11:59pm on Tuesday, March 23. After this time you may register at the door on the day of the event.*** When? Thursday, March 25, 2010 9:00am - 4:00pm Where? Museum London 421 Ridout Street North London, Ontario What? Designthinking Conference Design critic and author Rick Poynor has said, "Design is now so important that designers can no longer be trusted with it, and to make it absolutely clear that control has moved into someone else's hands, design needs to be given a fancy new name. Call it design thinking." Join us for day of presentations, discussing the history, development and implications of the design thinking movement for designers and how designers can be empowered within this movement. Schedule 8:30-9:30am Registration and complimentary continental breakfast served 9:30-10:30am The History and Evolution of Design thinking Paddy Harrington, Creative Director, Bruce Mau Design Paddy Harrington explores the design thinking process using the tools of design thinking. He examines the prototype story of the history, evolution and gives potential as well as current examples of this newly emerging creative force. Paddy came to Bruce Mau Design in 2003 after completing a Masters of Architecture at U of T. He has led some of the studio’s most complex projects including the experience design for the New York Jets and a sustainable urban mobility program and vision for Mecca. He has also been involved with several other projects including wayfinding and signage for The Museum of Modern Art and brand strategy for MTV. 10:30-10:45am Break 10:45-11:45am DesignThinking for Them Alan Quarry, Chairman & CEO of Quarry Integrated Communications Our clients should benefit from design thinking.  What value can graphic design professionals bring to the table as clients invest in new and innovative thinking processes to build their business relationships with prospective and current customers? Join Alan as he answers the age-old question, "what's in it for me?" when it comes to designthinking and clients. Alan Quarry is the "Head Coach and Chief Enthusiasm Officer" of a 100-plus person team focused on helping clients build their businesses. Alan joined the Quarry team in 1983. Since then he has contributed to the Q success story in roles such as: client service director, copywriter, mailroom coordinator, receptionist, media director, integrated communications strategist and summer picnic dunk tank target. Alan has taught MBA-level marketing communications courses at Wilfrid Laurier  University since 1991 and has served on the professional advisory board of the Graphic Arts and Advertising program at Conestoga since 1990. Alan speaks to groups worldwide about how integrated communications can build customer relationships. 11:45am-12:15pm Protecting your Brand Online Ashlee Froese, Keyser Mason Ball With over 1.7 billion Internet users, today, a company's website is often the primary gateway to its brand. This seminar examines brand management issues specific to the online world. You’ll learn the fundamentals of cybersquatting and typosquatting and how to tackle them. Find out about the coming release of new gTLDs and internationalized domain names and how you can factor these considerations into strategizing your company's online portfolio. And, Ashlee will explain how to navigate through domain name disputes. Whether you manage one corporate website or handle the many online experiences of your design firm’s clients, you’ll leave this session better equipped on the legal issues surrounding the most powerful media for any brand. 12:15-1:45pm Lunch break. Lunch is not included in this event. 1:45-2:45pm Brands Launch Ideas Barry Quinn R.G.D., Executive Creative Director, Juniper Park Barry urges designers to stop restaging brands! It's a designer's job to convince people, open minds, start discussions and come up with new, current ideas that force people to take notice. Join him as he discusses the opportunity, in fact the responsibility, of designers to 'launch' new ideas into society, which is what he sees as the key to effective designthinking. Barry Quinn R.G.D. is the Executive Creative Director of Juniper Park, a communication agency that combines the disciplines of strategy, design and advertising. Clients include Frito Lay US, Quaker US, eos Products, Virgin Mobile Canada among others. With more than 20 years experience in the design and advertising industries, his previous roles included Partner, Creative at Grip Limited, Creative Director, Design at GJP Advertising and Senior Designer at Spencer Francey Peters. Check out his blog at barryquinns.posterous.com/ 2:45-3:00pm Refreshment break 3:00-4:00pm DesignThinking for You Ian Dapot, Communication Design Director, IDEO There has been a fair amount of discourse about the value of design thinking for businesses, but less consideration of what that means to designers as individuals, specifically how they will engage with clients/collaborators. Join Ian as he discusses what design thinking will mean for design and how designers can avoid getting lost in this changing context. As Communication Design Director for IDEO's Boston office, Ian Dapot helps companies articulate ideas and strategic vision for programs ranging from retail experience, customer loyalty to brand expression. He has collaborated on projects with clients including Target, Lilly and Converse, helping them to align concepts, brand and business strategy. Prior to joining IDEO, Ian's design work included projects for companies such as Nokia, Virgin, Prada and Nike. He has also worked as a printer for artists such as Louise Bourgeois, Kiki Smith and Sol LeWitt. Pricing (+GST) Professional Member*: $90 Provisional RGD Member: $50 Student Member: $25 Group Member: $100** Non-Member:$125*** * Includes Professional Members of RGD, ACIDO, ADC, AIGA, ARIDO, CAPIC, GDC, IABC + SDGQ. Also R.G.D. Members are invited to bring their clients at the Professional Member rate. Call 1 888 274 3668 x 24 or email events@rgdontario.com for details. **A group member is 1 of a group of 3 or more people attending the conference from the same company. ***If you are a Non-member, R.G.D. or Prov RGD travelling 100 KM or more to the event site, a discount may be granted. Call 1 888 274 3668 x 24 or email events@rgdontario.com for details. Registration To register online click here or call 1.888.274.3668 x 24. Online registration closes at 11:59pm on Tuesday, March 23. After this time you may register at the door on the day of the event. Accommodations RGD Ontario has reserved a hotel block at the Delta London Armouries Hotel, conveniently located minutes away from the Museum London, at 325 Dundas Street. Delegates of the conference receive a special $99 room rate (based on double occupancy). If you are interested in making reservations, please call 1.800.668.9999 or book online by Wednesday, March 17. If you have any questions, please contact events@rgdontario.com or 1.888.274.3668 x 24.