What Makes a Marketing Smart Website? February 19, 2010 In 2010, to be taken seriously as a business and to rival the competition that is just a click away, you must have a “marketing-smart” web site. But many creatives are embarrassed about their web site – often outdated - - and use that as an excuse not to do the marketing they know is necessary. A “marketing-smart” web site allows your prospects to find you easily and realize as soon as they land on your homepage that you are exactly who they need. It provides the right examples of your work to the people you want to work with, while weeding out the ones who aren't a good fit. In this webinar, Ilise Benun, of Marketing Mentor, will show you the essential elements of a marketing-smart web site, using live examples of websites that work and explaining why. Topics covered: How to make yours the “go-to” site for your target markets What to put on your homepage so they won’t stop there Testimonials: do people really read them? Should you have a blog too? If you would like Ilise to review your website, email the link for consideration to ilise@marketing-mentor.com The webinar will run from 12:00-1:00 p.m. eastern time on Friday, February 19. Pricing: Free, open to RGD Ontario (and GDC) members only. Webinars are open to members who have paid their 2010 dues. If you need to make payment, contact Director of Membership, Heidi Mulzer at heidi@rgdontario.com or 1.888.274.3668 x 22. You will not require a password for this webinar, all eligible registrants will be pre-approved. To register for this webinar, go to https://www2.gotomeeting.com/register/801067946 If you have any questions or comments, email sheila@rgdontario.com or call 1.888.274.3668 x 0.