Attracting New Business Bootcamp for the Designer March 25, 2009 March 25, 1o 4 PM 96 Spadina Ave, Suite 407 Toronto Attracting New Business Bootcamp for the Designer Attendees will work hands-on to create their own plan to attract new business. We will go over the process of finding leads, following an opportunity, writing a proposal, estimating a project, negotiating a contract, and how to maintain a good relationship for continued work from a client through the life of a project. The biggest benefit to attendees will be an in depth look into the complete new business process that is used at many of today's most successful interactive studios. Attendees will work hands-on to fill out several worksheets during the workshop, allowing them to walk away with a new business plan of action and a marketing plan of action they can immediately start using the next day. Daniel Schutzsmith is the publisher of Graphic Define, an online destination focusing on the business of design for the graphics, web, and interactive design industries. He is also a professor at the School of Visual Arts in New York City, teaching several web design and business of design related courses. Daniel also shares his passion for the craft with other industry professionals through his bi-monthly article on the Business of Design for Dynamic Graphics magazine and has spoken at several conferences on best business practices for designers. If all that wasn't enough, he works full time as a New Business Executive for The Barbarian Group, an interactive non-agency that simply put, makes stuff thats "sick!" for the web. Over the past decade he has worked on projects for: Adobe, BBDO, CosmoGIRL!, Dave Matthews Band, Facebook, Google, Monster.com, MTV, Oxygen Networks, PBS, Pepsico, Phish, Pixies, Rachael Ray Magazine, Simon & Schuster, Sony Picture Classics, TBS, VH1, XM Radio, and the more. Pricing: Members: $125; Non-members: $175 This Bootcamp plus Starting a Design Business Bootcamp Members: $225; Non-members: $300 Outline: DEFINING NEW BUSINESS -  What Is It? -  The Process and Stages -  Who Does It? MARKETING AND SELF PROMOTION -  Promoting your Studio/Yourself -  Writing a Press Release -  Becoming a Guru -  Creating a Marketing Plan LEAD GENERATION -  Where to Look -  Essential Tools -  Networking -  Cold Calling / Warm Calling CLIENT RELATIONS -  BFF (Best Friends Forever) -  Understanding the Client -  Psychology of a Sale PRICING YOUR WORK -  Pricing Models -  Setting Rates SCOPING A PROJECT -  How to Scope a Project -  Quality Triangle -  Determining Profit Margin PROPOSAL AND PROJECT PRICING -  Writing a Proposal -  What is an RFP? -  Pricing a Project CONTRACTS -  the Beauty of the SOW -  Terms & Conditions -  Essential Ingredients -  Negotiating CONTINUAL GROWTH -  Checking in with Clients -  Maintaining Relationships -  Making time for New Business Target Audience: Creative studio owners, freelancers, business developers. Handouts: Proposal Writing Worksheet, Essential ingredients to a good Proposal, Estimate Worksheet, AIGA Professional Practices Handbook, AIGA example proposal, Marketing Plan Worksheet, Press Release Worksheet, Example Press Releases, Press Release Formatting, Catalog of Contests in the US and Canada, How to Become a Guru Worksheet.