Starting a Design Business Bootcamp March 25, 2009 March 25, 9 AM to 12 PM 96 Spadina Avenue, Suite 407 Toronto A complete guide through the process of starting a design business, setting your rates, getting clients, managing projects, marketing your skills, working with employees, and looking to the future for continual growth. You will learn from hands-on activities, anecdotes and advice from several successful interactive studios, and several worksheets that will allow you to keep using what you've learned in the workshop when you get back to your studio! Daniel Schutzsmith is the publisher of Graphic Define, an online destination focusing on the business of design for the graphics, web, and interactive design industries. He is also a professor at the School of Visual Arts in New York City, teaching several web design and business of design related courses. Daniel also shares his passion for the craft with other industry professionals through his bi-monthly article on the Business of Design for Dynamic Graphics magazine and has spoken at several conferences on best business practices for designers. If all that wasn't enough, he works full time as a New Business Executive for The Barbarian Group, an interactive non-agency that simply put, makes stuff thats "sick!" for the web. Over the past decade he has worked on projects for: Adobe, BBDO, CosmoGIRL!, Dave Matthews Band, Facebook, Google, Monster.com, MTV, Oxygen Networks, PBS, Pepsico, Phish, Pixies, Rachael Ray Magazine, Simon & Schuster, Sony Picture Classics, TBS, VH1, XM Radio, and the more. Pricing: March 25, 9 AM to 12 PM Starting a Design Business Bootcamp Members: $125; Non-members: $175 This Bootcamp plus Attracting New Business Bootcamp Members: $225; Non-members: $300 Outline: DEFINING THE PROBLEM -  Problems We Face -  Personal Experiences PLANNING YOUR BUSINESS -  Business Planning -  Defining our Business DEFINING YOUR PRODUCT - Service vs. Product - What is it? - Brand Culture PRICING YOUR WORK - Pricing Models - Setting Rates FINANCIAL MANAGEMENT - Understanding the Basics of P&L - What is your Margin? MANAGING THE CREATIVE PROCESS -  Defining Your Process -  Essential Tools -  Time Tracking ORGANIZING AND ARCHIVING -  Keeping Organized -  Setting Standards PLANNING FOR THE FUTURE -  Establishing Continual Growth -  Defining Exit Strategies Target Audience: Creative studio owners, freelancers, consultants, project managers and business developers. Handouts: Too numerous to mention, basically almost a real book full of worksheets and cheat sheets, about 55 pages in total!