About Graphic Design

Graphic design is the structuring and organizing of visual information to convey specific messages or concepts, clarify complex information, establish a company or product’s identity visually and create well-organized, readable and consistent communications material that appeals to target audiences.

Graphic designers plan and conceive:

• printed materials such as brochures, books, magazines and posters
• multimedia such as web sites, CD-ROMs and presentations
• packaging
• advertising
• environmental graphic design such as signage systems and exhibits
• identity design including logos, stationery and branding systems
• titles for movies and television

Graphic designers provide clients with a range of services in addition to graphic design. These include:

• research
• costing
• strategic planning
• communications coordination
• project management
• quality control