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Provide a unified and credible voice for graphic designers when lobbying business, educational institutions and government with respect to issues affecting graphic designers. |
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Provide members with the backing of a credible, legislated professional organization in the conduct of their business. |
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Heighten awareness of the profession and the value of graphic design as a strategic business tool. |
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Disseminate information about graphic design and management processes. |
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Denote a quality signal to graphic design clients, helping them distinguish between graphic designers and persons with little or no training who purport to offer graphic design services. |
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Promote professional dialogue and an exchange of information and ideas. |
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Assist to improve standards of education in graphic design. |
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Foster liaison with other graphic design organizations and allied professions. |
