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about graphic design
Graphic design is the structuring and organizing of visual information to convey specific messages or concepts, clarify complex information, establish a company or product’s identity visually and create well-organized, readable and consistent communications material that appeals to target audiences.
Graphic designers plan and conceive:
- printed materials such as brochures, books, magazines and posters
- multimedia such as web sites, CD-ROMs and presentations
- packaging
- advertising
- environmental graphic design such as signage systems and exhibits
- identity design including logos, stationery and branding systems
- titles for movies and television
Graphic designers provide clients with a range of services in addition to graphic design. These include:
- research
- costing
- strategic planning
- communications coordination
- project management
- quality control
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