Degrees of Choice Paper Promotion
Design: Hambly & Woolley Inc.
Client: Unisource Canada

Goals: Unisource approached Hambly & Woolley to design a guide to help paper specifiers better understand their options within the world of environmentally friendly paper stocks. Solution: Charts, actual paper stock samples and clarification of terms/classifications all help to make this a useful resource. Unisource tells Hambly & Woolley that this is the most successful paper promotion they have ever produced.

Design: Hambly & Woolley Inc.
Client: Unisource Canada
Creative Director: Barb Woolley R.G.D.
Other Credits: Designer: Frances Chen; Production: Sonja Kloss
Website: www.hamblywoolley.com


Forest Stewardship Council Canada (FSC) Brochure
Design: traffic marketing + design inc.
Client: Forest Stewardship Council Canada (FSC)

Goals: Hundreds of companies print their reports, magazines, flyers, envelopes and letterhead on FSC-certified paper. As demand grows, there is a need to raise the awareness of FSC among communications professionals who provide clients with a multitude of services and must respond to their requests, and understand the demands of their markets. The goal was to attract attention to the relationship between the environment and paper, demonstrate the specific characteristics of fine FSC-certified papers and raise understanding of the FSC Xpert program. Solution: The key messages were ‘Promote–Purchase–Participate’. To promote the designation to the intended audience, traffic created the ‘Change the world’ FSC Xpert Booklet–a 32 page print demonstration and swatch book that highlights the connection between nature, design and print. Five myths that graphic designers identified in research conducted by traffic are presented with corresponding ‘truths’ that serve to dispel any misconceptions that designers might have about FSC-certified papers. Each sheet in the book is printed on a different FSC-certified paper and features the art of five outstanding international environmental artists reproduced using waterless printing technologies.

Design: traffic marketing + design inc.
Client: Forest Stewardship Council Canada (FSC)
Creative Director: Bernard Hellen R.G.D.
Other Credits: Forest Stewardship Council (FSC) Canada: Antony Marcil, President and CEO Maia Becker, Manager of Communications and Client Services
Website: www.trafficdesign.ca

Green Partnership Guide
Design: Up Inc.
Client: Fairmont Hotels and Resorts
Judge's Pick: Leslie Bruce and Grant Gordon

Goals: With growing environmental awareness, Fairmont’s “green guide” needed updating, and needed to reflect the company’s new positioning. Solution: A total redesign–including additional copy and entertaining design elements such as inspirational quotes and a photo essay–resulted in a more comprehensive, relevant manual that conveyed Fairmont’s “green” corporate stance, and outlined how employees could help with sustainable practices. The smaller brochure, the book’s in-room counterpart, summarized Fairmont’s green efforts while providing tips for sustainable travel. Materials were printed using all available eco-friendly processes and papers.

Design: Up Inc.
Client: Fairmont Hotels and Resorts
Creative Director: Karen Oikonen R.G.D.
Other Credits: Creative Director: Carey George R.G.D.; Designer: Ryan DiLeo
Website: www.upinc.ca

Judge's Comment:
With beautifully set type and gorgeous photographs, Fairmont Hotels' Green Partnership Guide is an elegant piece of design that gracefully informs employees of the ways in which they can effect change to their everyday operations. The substantive content is easy-to-read, well thought out, and grounded in an excellent understanding of all the right issues. Both the designer and the hotelier get it. A piece of real leadership.

Green Piece
Design: Inscape Marketing
Client: Inscape Corporation

Goals: Environmental awareness is no longer a choice–it’s an obligation. So, when it came time for Inscape to put together an official Environmental Statement, they wanted to do it with a bang. They wanted to make an impact on their audience with a completely ‘Green Piece.’ Solution: It started out with a brochure. Side-stepping the ‘Greenwash’ trap, Inscape’s environmental “Green Piece” brochure documents their environmental commitment through material selection, process changes and product design. Taking their environmental commitment one step further, they decided not to print the brochure at all. Instead, a custom envelope made from hand-made plantable seeded paper was created to house a reusable/recyclable bamboo flash drive, which contained the brochure and additional environmental documents all in PDF format.

Design: Inscape Marketing
Client: Inscape Corporation
Creative Director: Michelle Lackey Provisional RGD
Other Credits: Creative Direction & Project Management: Gaurav Sharma; Concept and Storyline: Sharad Mathur; Content: Samir Bhayana; Idea Contributors: Sarah Pelan & Ching-Sha Lim
Website: www.inscapesolutions.com

LCBO Eco-Chic Bags
Design: Oxygen Design & Communications
Client: LCBO

Goals: Encouraging reuse and reduction of plastic bags is LCBO’s latest way to respond to consumer values while showing their continued commitment to social responsibility and a greener Ontario. Oxygen was challenged to create a reusable shopping bag that would be appealing to a broad audience, not gender specific, and would inspire consumers to ‘go green’ and reduce their impact on the environment. Solution: The use of a nature inspired line illustration in vibrant colours communicates an environmental message while keeping the look cool, fresh and fashionable. The sale of ‘eco-chic’ reusable bags has been a huge success in LCBO stores and continue to be a hot item that sells out fast.

Design: Oxygen Design & Communications
Client: LCBO
Creative Director: Alex Wigington R.G.D. Jennifer Weaymouth R.G.D.
Other Credits: Designer: Karolina Loboda
Website: www.oxygen.ca

Toyota Earth Day Scholarship Poster
Design: HM&E Design Communications
Client: Toyota Earth Day

Goals: Toyota and Earth Day Canada launched their highly successful Scholarship Program in order to inspire and recognize the next generation of environmental leaders. This scholarship poster is distributed to high schools across Canada for posting in guidance counsellors’ offices, and is designed to send prospective applicants to the Earth Day Canada website. Solution: Each year an illustrator is given the freedom to create a unique image to attract the attention of student environmental leaders. It requires high visual impact and a hip appeal to 17 year-olds. The unique shape is derived from a two-up press sheet imposition and the double sided format addresses the issue of bilingualism.

Design: HM&E Design Communications
Client: Toyota Earth Day
Creative Director: Paul Haslip R.G.D.
Website: www.hmedesign.com